The first thing that comes to mind when we want to show the world our company's offer is the Internet. There are many ways to promote your product. Starting with Facebook, Instagram and ending with a website. However, a website is not equal to a page. But if you run your own business, you can count money, so why pay so much for a professional website when there are so many easy and cheap generators?
Prestige
The first thing that comes to my mind when I see a business website generated by an online configurator is "cheapness". Of course it is nice that the website is there at all, but it is a bit like a well-known producer of, let's say, juice, selling its drinks in generated packaging. A website like a website, packaging like a packaging - it fulfils its most important task - so what's the point? But here comes the competition, which has paid professionals to create something really interesting and nice. In addition, they have the same prices as you. So the customer is likely to reach for your competitors' offer, because he sees that they approach the subject of presentation of their services and products in a serious and elegant way. After all, having two similar products on the shelf, at a similar price. One in an ordinary, uninteresting package and the other wrapped in an elegant, distinctive box, we will choose the nicer one because we have the feeling of dealing with a better product, of better quality and higher value than the competing one, which the manufacturer regretted spending money on.
Value
Now that we agree that nice "packaging" makes a product better. Nothing stands in the way of increasing the price. Not right away, of course; a brand has to acquire value through its actions. However, when we slowly start to be perceived by customers as those who put better effort into their work. We can think about raising the price of our offer based on the prestige acquired. This does not apply to every branch of activity, but very often a better presented product should be more expensive, because this automatically makes it "the better".
Information
Another element speaking for ordering the graphic design and website implementation by a professional team is the knowledge of this team. In many cases these are people with huge experience in creating useful and friendly layouts. In addition, such that we provide our customers with maximum information about the product or service in the fastest and clearest way possible. Probably more than once you've come across a website where the description was either laconic and didn't tell much about the offer or was presented in a boring and chaotic way. Where the author tried to "say everything at once" and it turned out that you don't want to read it. It is thanks to the designers' knowledge that the elements on our own website are laid out in such a way that the emphasis is put on what the owner wants to promote.
You should also take into account that you can count on the consultation of your idea during the design of the website. It's not like making a website mindlessly based on a client's sketch. A professional team will advise not only on graphics, but also on the value of the content and what the user expects when entering the site. What they will pay attention to and what they will overlook.
Matching
Most importantly, the project is created especially for you. Taking into account all your needs. It will work just the way you imagined it and this will give you satisfaction comparable to configuring a new car in the showroom and then receiving at the dealer's the product maximally adjusted to your expectations. Every graphic element will refer to your style, and every functionality will not be limited in any way technologically to work to your advantage. It will be especially important when we create something completely new on the market, something that cannot be replaced by any ready-made solution created by a stranger.
As you can see, the sum of the benefits of having your own personalised website created by a professional team is nothing compared to all kinds of generators and free solutions on the web. You pay not for the product itself, but for the knowledge of its authors. For the knowledge which will allow you to reach your client in an optimal way. In a way that the customer will remember and recommend to his friends. In a way that they will simply enjoy.